healthcare needs to change
Example Projects
A selection of projects to illustrate examples of where impact can be made
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1
Scaling a Pan-European Digital Pharmacy
The Challenge & Thesis
he European pharmacy market was fragmented, heavily regulated, and dominated by local physical chains. Starting with a €30m German online pharmacy as a beachhead, the thesis was to execute a rapid buy-and-build strategy to capture pan-European market leadership ahead of legacy incumbents.
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Strategic Execution & Integration
Starting with a €30m German online pharmacy beachhead in a fragmented, regulated market, we executed 9 cross-border acquisitions across France, Spain, and Italy -uniting them onto a single e-commerce, data, and fulfilment backbone while expanding into higher-margin OTC and personalised health lines.
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Enterprise Value Created
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Leadership: Scaled from €30m to €400 serving over 4 million customers.
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Footprint: Expanded across Germany, France, Spain, Netherlands, and Italy.
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Strategic Exit: Merged creating a €2.5bn healthcare group for a future listing.
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€30m to €400m growth in revenue
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2
Transformation through practical Tech and AI
The Challenge & Mandate
Traditional workplace health & absence management relied on people-heavy call centres and manual workflows - driving high staffing costs, limiting scalability. The mandate was to transform it into a proprietary, scalable, AI-driven SaaS platform.
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Strategic Execution & Modernisation
In collaboration with Deloitte, transitioned a low-margin service business into a high-margin, recurring SaaS platform - reducing operational headcount by over 70% while improving service quality, scaling across blue-chip employers and the NHS, and re-anchoring the equity story around proprietary IP and SaaS multiples.
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Enterprise Value Created
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Margin:Â Improved low-margin services by 3x into recurring SaaS contribution.
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Workforce Optimisation: Reduced by 70%, removing capacity bottlenecks.
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Valuation Re-Rating:Â Equity story move to high-multiple SaaS metrics.
GM% improved by 3x
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3
The Challenge & Strategic Context
Fragmented physical care models create capacity limits, long waits, and high delivery costs. The mandate was to scale a governed, digital-first clinical model that expands access and reduces cost-to-serve without compromising outcomes.
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Strategic Architecture & Clinical Operations
We built an end-to-end navigation platform combining a 24/7 digital front door with algorithmic triage to match patient acuity to the right clinician at intake - safely resolving lower-acuity cases remotely under strict clinical governance to relieve overstretched services.The business engineered an end-to-end navigation platform integrated into care pathways.
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Enterprise Value Created
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30m+ Covered Lives: Scaled delivery across a national footprint.
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Expanded Margins: Cut clinical overhead and administrative time per consultation.
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System Relief: Absorbed high-volume, lower-acuity demand for payers and providers.
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Defensible Asset: Positioned the platform as mission-critical healthcare infrastructure.
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Pioneering Digital-First Healthcare Delivery
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Serving 30m+ covered lives
4
The Challenge & Thesis
Direct-to-consumer digital health models often suffer from high customer acquisition costs, weak unit economics, and volatile churn. To scale a virtual clinical provider rapidly and profitably, the thesis focused on embedding digital care pathways directly into established ecosystems with captive audiences.
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Strategic Execution & Integration
Bypassing the high acquisition costs and churn of direct-to-consumer models, we scaled a profitable virtual care platform by embedding end-to-end clinical pathways directly into tier-one insurers (Aviva, Vitality, Zurich), NHS primary care, and leading hospital and pharmacy networks (Circle Health, Pharmacy2U, Well) from triage through to treatment.
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Enterprise Value Created
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Scale: Grew revenue from €5m to €150m+, ~20% YoY organic growth.
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Commercial Moat: Converted policyholders into active, sticky user bases.
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Leadership: Established market leadership across the UK and France.
Accelerating growth via Channel Partnerships
20% YoY organic growth
Additional thought pieces
AI in healthcare delivery
Healthcare & technology
Healthcare & insurance
How AI is changing healthcare delivery, the opportunities, challenges and a way forward.
How technology is connecting healthcare delivery, improving access, diagnosis & treatment.
How changes in healthcare are impacting & evolving the insurance industry.